Market Research

We've analyzed reams of newspaper research, from focus group findings to readership surveys. And here's the problem: Too many surveys rely on template questions that don't help you make your paper better.

There is some good research out there for newspapers. But our industry – and your paper – need to do more and better research. So we've teamed up with a market research firm, Whitman Insight Strategies, to do research that makes sense for newspapers.

Whitman Insight Strategies brings a fresh approach to newspaper research. They have worked primarily outside the newspaper industry. They know research. We know newspapers. The perfect combination.

We recently teamed up to conduct a national survey of newspaper readers, which included questions that frequently come up in our redesigns. We wanted simple, practical research our clients can use. For example: Does anyone still read stock pages? Will I lose subscribers if I cut the TV listings? Is smaller type and narrower columns for classifieds hurting my readership?

We think someone should have asked these kinds of questions long ago. Newspapers that run even one page of stocks, for example, are using substantial newsprint on information that many investors get elsewhere. Wouldn't it be better to use that space for more content on saving and investing?

The world is changing. Editors and publishers need accurate, reliable information to keep up. Standard questions from last year's poll just don't cut it.

So if you want research that answers questions instead of just asking them, call us. We'll get you some answers.