A great features wire delivered as dynamic, targeted web pages
There are lots of ways to make money with Premium Pages. Even if you do nothing, you'll get more content and upgrade your SEO. Your run of site ads will get more exposure because every time a premium page story is read, it will add impressions to your right rail and all the ads and content there. But there are so many other wasy Premium Pages can help you grow revenue.
Remember, while Premium Pages come to you as complete, attractive digital features pages but they can also be localized and expanded. You can add anything to these pages. They can beef up existing pages of local news or supplement coverage you already have.
Get started on branded content
Our main goal financially with Premium Pages, was to help our clients break into branded content. Launching a branded content effort is hard. Sales reps often don't understand it or how to sell it. Clients don't get it, either.
That's why Premium Pages are laced with excellent examples of quality branded content from providers like Brandpoint, NewsUSA and Family Features. Their stories aren't about the advertiser. They are reader-centric stories that mention or feature an advertiser.
It's a great vehicle for helping ad reps and advertisers what branded content looks like.
The other problem with initiating branded content – especially in a smaller market – is that you won't have much of it. If you only have a handful of branded content stories, where do you put them where they won't look out of place? Premium Page are the perfect home for local branded content. Even one or two stories work just fine and when played at the top of our pages looks great.
Branded content typically commands much higher prices than display advertising, which is why it is worth investing in the resources to make it happen. A branded campaign of 1-4 articles per month can command $1,500 to $7,500 or more per month. Selling just six companies on a branded content campaign might gerate $2,500 per month or $180,000 per year.
Not ready for sponsored content? If you have "Experts" advertorial content, plug that content onto appropriate Premium Pages to give them a higher profile. Or, if you have a services or business directory, plug those listings onto a related Premium Page.
You could charge anywhere from $100 to $750 per month to sponsor a premium page. Ideally, you sign up a sponsor on a 1-year contract.
At $500/month, if you sold a sponsor on each of our 22 pages, that would generate $132,000. But even selling a dozen pages at $200/month would generate $28,800.
A sponsorship could involve virtually any size ad, but we'd recommend something like a full width horizontal ad at the top, perhaps 1170 pixels wide by 250 or 340 pixels deep. But you could also use a leaderboard, or if you are adding local content to the page, just about any size.
Typically, a sponsor would be the only advertisers on the page, but you could have a primary sponsor and one or more secondary ones. A secondary sponsor might be lower on the page and a smaller ad size.
Pack Premium Pages with web display ads
You can add blocks of run of site advertising. Or use them to get more impressions for your programmatic advertising.
Create niche newsletters with Premium Page content
Topics like food, kids, travel, home improvement, outdoors, business and pets are just a few of the niche newsletters you can fuel with this content. It's hard to sustain a local niche newsletter but with lots of bonus content to call from, you can create a niche product with just one local story per week. Find a sponsor and create a community around that niche content!
Enhance your print special sections
Doing a special section on home improvement? Post the PDF on our home improvement page. Add the stories and/or the print display ads and give that special section new life online.
Use this content to boost subscription sales
Premium Pages adds more than 1,200 current features stories to your web site. This content can help you sell subscriptions if you promote and highlight these pages. Alternatively, you can keep Premium Content free by placing this category in front of your paywall and enhace your traffic from non-subscribers without releasing more local content.
Make the most of our content, too!
We engineered Premium Pages to engage readers and drive readership.
Our topics are reader-centric and relevant. The initial group of pages we developed was driven by national research we led during the pandemic that showed readers wanted more information on how their lives were changing. They were home with their families and working and going to school at home.
Food, health, pets, gardening, money, seniors, education, careers and home improvement were all driven by how readers lives were changing.
We now offer 22 attractive, dynamic topic-driven pages featuring 1,200 feature stories. Fresh stories are added every day and page layouts change frequently, too. In addition to stories, most pages also feature videos and some include podcasts as well.
The content is a mix of editorial and high-quality branded content. Our growing list of content providers now includes Stacker.com and The Conversation and we will be adding more content providers every month going forward.
Stacker draws much of its content from government databases and is particularly adept at creating lists that compare cities, counties and states. The Conversation draws its content from major academic research institutions and strives to make academic research accessible and understood through journalistic writing.
You can use Premium Page content elsewhere on your web sites or in print and newsletters. That means Stacker or Conversation stories, which is often off the news or regionalized, can be used on page one or your home page, too. And the stories are interesting. Recent stories included:
• How do fish, whales and sharks sleep?
• States with the most residents with student loans
• Why do mosquitoes bite some people much more than others?
• What were the top 100 movies of all time?
• What big events happened during Queen Elizabeth's reign?
• Farm equipment now weighs as much as dinosaurs. Why that's a problem.
• Which counties have the most potholes?
• The 4 types of learners – and how to know which you are
Premium Pages can help bulk up your local coverage of these topics. While these pages come to you as complete and attractive web pages, you can add your own content and advertising above, below or in between the layers we provide. Add your food or business coverage to the top of our pages and it suddenly looks like you're providing a lot of content. Here are food and health examples.
Creating niche newsletters for foodies, moms, travel, gardening, books or business can be difficult locally, but with a steady flow of content from Premium Pages and even occasional local stories, it can work. You could even create a weekly or daily features newsletters built entirely from Premium Page content.
Premium Page content can be used to create, upgrade or expand print special sections. Use this content to improve the quality of the stories you publish and combine an e-edition, special section print display ads or your local special section content with our online features to give new life to special sections.
And all Premium Page content can be used to beef up and diversity your social media posts.
We're here to help
We can help you execute any of the above and we're here to help you think through all your options to grow you revenue with Premium Pages.