Arlington Catholic gets even better with redesign

Award-winning paper kept winning after Creative Circle project


The Catholic Herald in Arllington, Va., was an award-winning paper before they came to Creative Circle about upgrading their print newspaper. But they got even better after their redesign.

"The Arlington Cathlic Herald was unusual in that the content was far better than their design," said Bill Ostendorf, president and founder of Creative Circle Media Solutions. "Their design was really holding them back. Typically, if the design is weak at a paper, the content is also well."

Ostendorf said one of his favoirt aspects of this redesign was the slogan because it really speaks to the unity of the mission: "Twenty-one counties. Sixty-eight parishes. One faith."

“(Creative Circle) not only helped us redesign our print edition and web site, but enabled us to improve the overall quality. The feedback we received from our readers after our launch was overwhelmingly positive," said Michael Flach, the paper's editor, after the redesign. "We now approach each week’s issue with new energy and excitement.”

In a message to readers, Flach said this was the first “professional” redesign in the paper’s 32-year history.

"The redesigned Catholic Herald is easier to navigate and has a cleaner, crisper look," he said. "We want to engage our readers with inspiring stories and dynamic photos. The emphasis will be on what Catholics are doing in our local diocesan communities. Above all, it will continue to bring the Good News of Jesus Christ to 60,000 readers every week."

The redesign was led by Kevin Dilley, one of our staff designers.

Catholic media, redesign, training, rebranding