What our clients are saying

Joyce McCullough

Publisher, La Salle (Ill.) News-Tribune


Working with Bill was a learning experience. Here's a brief recap of what (Bill) taught me about our news product:

• Organization and design are key.

• Photos tell stories. Great photos grab readers attention. Use them well and use them often.

• Challenge your news staff. They're an untapped resource.

• Stories can be told many ways.

• Do it.

Bottom line: demand excellence, hold to deadlines and remember that your responsibility is to serve your readers.