Publisher, La Salle (Ill.) News-Tribune
Working with Bill was a learning experience. Here's a brief recap of what (Bill) taught me about our news product:
• Organization and design are key.
• Photos tell stories. Great photos grab readers attention. Use them well and use them often.
• Challenge your news staff. They're an untapped resource.
• Stories can be told many ways.
• Do it.
Bottom line: demand excellence, hold to deadlines and remember that your responsibility is to serve your readers.